What’s in a name?

What’s in a name?

When you hear the name ‘Digital by Design’ what do you think of?  New technology or computer systems probably comes to mind.  When we first started the project over 3 years ago the name seemed very apt.  The word ‘design’ helped us focus on creating something new that...
We make a great pear!

We make a great pear!

Pair (not pear!) writing is a great tool to have in our content design toolbox.  It usually involves a content designer and subject matter expert (SME) from the service, sitting together for an agreed amount of time. Sometimes an hour, sometimes many more. As a team...
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